Patta is a reference to the word “paw” in Portuguese. Aims to be bold enough to get attention inside pharmacies but at the same time maintain credibility. The Design solution is a clever balance between these two different worlds. It’s a friendly and positive brand with the necessary technicality to become a reference.
The packaging is inspired in the magazine covers’ structure. The brand logo bold on top, always justified in width on the package. Information is structured and clean, inspired in medicine and pharmacies communication.