Gradina Bunicii

Gradina Bunicci means literaly “Grandma’s garden” in Romanian, being a brand solely focused on fruits and vegetables (shelfstable and frozen). The challenge was to redesign the brand and design a packaging solution that permits the creation of an emotional and trustworthy connection with the consumer. And what could be a better way to transmit the concept than focusing on the values that the name transmits? The packaging design focuses on the idea of grandma’s fresh and quality ingredients with an honest and natural look & feel.

fresh ingredients from our home

To yours